Privacy Policy

Overview

Borgen's Construction Inc. respects the privacy of website visitors, prospective customers, current customers, vendors, and other people who communicate with us.

This Privacy Policy applies to information collected through our website and related online forms, scheduling tools, customer communications, and digital services. It does not replace any separate privacy notice or contractual term provided in connection with a particular construction, roofing, HVAC, window, gutter, restoration, or home improvement project.

Information We May Collect

The information we collect depends on how you interact with us and may include:

Information you provide directly

• Name, email address, telephone number, and mailing or service address.
• Information submitted through estimate, contact, booking, financing, promotion, membership, or service-request forms.
• Details about your property, requested work, preferred appointment times, and project requirements.
• Photographs, videos, documents, measurements, or other materials you choose to provide.
• Messages, questions, reviews, survey responses, and records of communications with our team.
• Payment or transaction information when required for a service, subject to the practices of the applicable payment provider.

Information collected automatically

• Internet Protocol address, browser type, device type, and operating system.
• Pages viewed, links selected, referring pages, approximate location, dates, times, and duration of visits.
• Cookie identifiers, analytics data, advertising identifiers, and similar technical information.
• Information about interactions with call buttons, forms, advertisements, emails, or website features.

We generally do not request highly sensitive information through ordinary website forms. Please do not submit Social Security numbers, account passwords, medical records, or other unnecessary sensitive information through an unsecured form or email.

Sources of Information

We may collect information from:

• You directly when you call, email, complete a form, request service, or communicate with us.
• Your browser, device, cookies, analytics technologies, and website activity.
• Service providers that support scheduling, customer relationship management, communications, payments, advertising, analytics, and website hosting.
• Referral partners, manufacturers, financing providers, warranty administrators, or other parties involved in a requested service.
• Publicly available sources and social-media platforms, where permitted.

How We May Use Information

We may use information to:

• Respond to questions and provide estimates, inspections, consultations, scheduling, and requested services.
• Communicate about appointments, projects, warranties, invoices, memberships, financing, promotions, and customer support.
• Create and maintain customer, lead, project, and service records.
• Operate, maintain, secure, personalize, and improve our website and services.
• Understand website performance, visitor engagement, advertising effectiveness, and service demand.
• Prevent fraud, misuse, security incidents, and unlawful activity.
• Comply with legal, regulatory, licensing, insurance, accounting, and contractual requirements.
• Protect the rights, safety, property, and interests of Borgen's Construction, our customers, and others.
• Send marketing communications where permitted and subject to available opt-out rights.

How We May Disclose Information

We may disclose information when reasonably necessary for the purposes described in this Policy, including to:

• Website, hosting, analytics, communications, scheduling, customer-management, payment, and information-technology providers.
• Housecall Pro, GoHighLevel or LeadConnector, Google services, advertising platforms, and other tools configured for our business operations.
• Subcontractors, suppliers, manufacturers, inspectors, financing providers, warranty administrators, and professionals involved in a requested project.
• Accountants, insurers, attorneys, consultants, and other professional advisers.
• Government agencies, regulators, courts, law enforcement, or other parties when required by law or reasonably necessary to protect legal rights and safety.
• A buyer, successor, lender, or adviser in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction.

We do not disclose personal information to unrelated parties merely for them to use for their own independent marketing unless you authorize it or the disclosure is otherwise permitted by law.

Cookies, Analytics and Advertising Technologies

Our website may use cookies, pixels, scripts, local storage, session-replay tools, analytics services, call-tracking technologies, and similar tools. These technologies may help the website function, remember preferences, measure traffic, understand how visitors use the site, improve performance, and assess marketing campaigns.

We may use Google Analytics, Google Tag Manager, Google Ads, Meta technologies, GoHighLevel or LeadConnector tools, Housecall Pro, and comparable services. These providers may collect or receive information according to their own privacy notices and configuration settings.

You can adjust browser settings to block or delete some cookies. Certain site features may not work as intended when cookies are disabled. Where required, additional cookie choices may be provided through a consent banner or privacy-preference tool.

Browser-based “Do Not Track” signals are not interpreted uniformly across the industry. We will respond to legally recognized opt-out preference signals when required by applicable law and supported by our systems.

Telephone Calls, Email and Text Messages

When you provide contact information, we may contact you regarding estimates, appointments, requested services, project updates, customer support, billing, warranties, memberships, and related transactions.

Where you separately consent, we may also send promotional or marketing communications. Message frequency may vary. Message and data rates may apply.

• Reply STOP to opt out of text messages.
• Reply HELP for assistance with text messages.
• Use an unsubscribe link when included in a marketing email.
• Tell our team that you no longer wish to receive particular calls or communications.

Consent to receive marketing communications is not a condition of purchasing goods or services. Opting out of promotional communications will not prevent us from sending necessary transactional or service-related messages.

Data Retention

We may retain information for as long as reasonably necessary to provide services, maintain customer and project records, administer warranties, resolve disputes, enforce agreements, satisfy tax, insurance, licensing, and legal obligations, protect our business, and accomplish the purposes described in this Policy.

Retention periods may vary depending on the type of information, the nature of the relationship, legal requirements, and operational needs.

Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect information under our control. However, no website, email, database, wireless transmission, or storage system can be guaranteed to be completely secure.

You are responsible for using appropriate care when transmitting information online and for protecting any devices, accounts, or credentials you use to communicate with us.

California Privacy Rights

Depending on the circumstances and whether an applicable law covers Borgen's Construction or a particular processing activity, California residents may have rights concerning their personal information. These may include rights to:

• Know or access certain personal information collected about them.
• Request correction of inaccurate personal information.
• Request deletion of certain personal information, subject to exceptions.
• Receive information about categories of personal information, sources, purposes, and recipients.
• Opt out of certain sales, sharing, targeted advertising, or profiling where applicable.
• Limit certain uses of sensitive personal information where applicable.
• Receive equal service and not be unlawfully discriminated against for exercising a privacy right.

Borgen's Construction does not currently state that every right listed above applies in every situation. Eligibility depends on applicable law, exemptions, business thresholds, the type of information, and the nature of the request.

Submitting a request

To submit a privacy request, contact us using the information at the end of this Policy. Please describe the request and provide enough information for us to reasonably verify your identity and locate relevant records.

We may request additional verification and may deny or limit a request where permitted by law. An authorized agent may submit a request when legally permitted and when appropriate authorization and identity verification are provided.

Children's Privacy

This website is intended for property owners, customers, and other general audiences. It is not directed to children under 13, and we do not knowingly collect personal information online from children under 13 through this website.

Contact us if you believe a child has submitted personal information through the website so that we can review the situation and take appropriate action.

Third-Party Websites and Services

The website may link to or embed services operated by third parties, including scheduling tools, maps, financing providers, social networks, manufacturers, review platforms, and payment services.

Borgen's Construction does not control every third party's privacy, security, content, or data practices. Review the privacy notices of third-party services before submitting information to them.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our website, services, technology, vendors, legal requirements, or business practices.

The effective date displayed at the top of the page indicates when this version became effective. Material changes may be communicated through the website or another reasonable method when required.